Board of Directors


Michele Armstrong is the Executive Director of Lulu’s, as well as a member of its Board. She has been active in animal rights causes and independent dog rescue since 1998. Michele founded Lulu’s in 2010, naming the rescue organization for her paternal Grandmother.

Prior to dedicating herself full time to Lulu’s mission, Michele worked as an art director in NYC for 10 years, creating and executing print advertising campaigns for well known consumer companies, including Anthropologie, Jim Hjelm Bridal, Bloomingdale’s, Miracle Body, Samsung and Real Simple magazine. Subsequently, she wrote and produced two books: “The Cape May Wedding Book: The Guide to Designing your Designation Wedding” and “Monsters Wear Sneakers”, the latter a humane education book for children. Michele is the host of “Dogs Rule”, broadcast weekly on WDVR FM radio.

Michele has been a member of the Lulu’s Board since founding the organization in 2010.


Patricia Epstein is acting Corporate Secretary. She is a lawyer in NYC. Patricia has spent most of her career in the financial services industry. She worked as in house counsel for the Bank of New York/Mellon from 1985 to 1988, for Morgan Stanley from 1988 to 2001 and, most recently, for Societe Generale from 2001 to 2011. She received a J.D. from the Columbia University School of Law and a B.A. from Barnard College.

Patricia is currently exploring a career transition to the nonprofit sector on a full time basis.

Patricia joined the Board of Lulu’s as Chair in 2011 serving as such through December 2013.


Lisa Frushone, a Realtor at Lisa James Otto Country Properties, has had a longstanding commitment to a variety of charitable causes. During a previous career of 17 years working in the entertainment industry in NYC, Lisa put her contacts and skills to use raising funds and organizing a number of high profile charity events.

Now a full time resident of Solebury Township, Lisa continues to be a supporter of and advocate for numerous charities. However, a lifelong animal lover, Lisa’s core passion remains her commitment to issues relating to animal welfare and protection, including spreading awareness and understanding of these issues.

Lisa is the newest member of Lulu’s Board, having joined the Board in 2012.


Charlie Hatfield is the Board Chair of Lulu’s and global director of transactions and consulting for Cushman & Wakefield, Inc., the world’s largest privately held real-estate services firm. His 25-year career in real estate includes advising clients such as Merrill Lynch, Pfizer, Mobil Oil, and Microsoft. Before joining Cushman & Wakefield, Charlie was the founder and point person for New Jersey operations of Jones Lang LaSalle, which provides commercial real-estate services. Charlie holds a bachelor’s degree from the University of Colorado and a graduate degree from the NYU Shack School of Real Estate. His volunteer work includes serving as an advisor for the Trenton Children’s Choir for inner-city children.

Charlie is serving as current Board Chair having been elected in January of 2014.


Lulu’s Rescue volunteer Kim Kavin is the author of Little Boy Blue: A Puppy’s Rescue from Death Row and His Owner’s Journey for Truth, which ForeWord Reviews named the best pet book in America for 2012 and which earned the Merial Human-Animal Bond Award from the Dog Writers Association of America. Kim is a graduate of the University of Missouri-Columbia School of Journalism and has spent 20 years working as a writer and editor in print and online media. She is a longtime editor with Yachting magazine and is now working on the Little Boy Blue sequel, which will focus on fostering. Kim will attend advisory board meetings and assist however she can as a volunteer.


Dave Laveman has been a management consultant, senior executive coach and transformational change expert for the past 30 years, working as an officer/partner at CSC, Accenture and The Concours Group. A pioneer in the field of executive coaching, Dave has designed transformation programs for companies in a variety of industries all over the world and has provided coaching for management of those companies in dealing with a broad range of issues arising from unprecedented change.

Dave is the founding partner of The Praemia Group LLC and Laveman & Associates LLC. He is currently continuing his work relating to transformational change by pursuing a Ph.D. in Mythological Studies at The Pacifica Graduate Institute, researching new perspectives and opportunities for action found in nontraditional sources. Dave holds a Psychoanalytic Psychotherapy certification, an MSSW from Columbia University and a BS in Psychology from The City University of New York (Lehman College).

Dave has been a member of the Board of Lulu’s since 2011.


Halle Madia represents actors in New York City for television, film, commercials, theater, music, and animation. She is well-known for cultivating the careers of up-and-coming artists with an emphasis on developing young talent. She has launched rising stars such as Academy Award winner Jennifer Lawrence (Silver Linings Playbook, The Hunger Games), Academy Award nominee Abigail Breslin (Little Miss Sunshine, Rango), Kristen Bell (House of Lies, Forgetting Sarah Marshall), and Hayden Panetierre (Nashville, Remember the Titans). Halle created the nonprofit Glitter Lemonade for her daughters, Ruby and Esme, to teach children the art of giving. Her mission is to nurture socially aware and responsible young women with compassionate inner spirits.


Tom Mallon is the Chair of the Board’s Finance Committee and acting Treasurer of Lulu’s. During a long career in healthcare, Tom served as the chief finance officer at two area hospitals. He was the Chief Financial Officer of the Underwood Memorial Hospital in Woodbury, New Jersey from 1973 to 1977. He became the Vice President /Finance (CFO) of the Abington Memorial Hospital in Abington, Pa. in 1977, and served in that capacity until his retirement in 2004.

Tom is currently a member of the Audit and Compliance Committee of the Kennedy Health System and a member of the Investment Advisory Committee of the Sisters of St. Basil the Great. Previously, he was an Advanced Member of the HFMA – Metropolitan Philadelphia Chapter, a Member of the Hospital Association of Philadelphia, the Board Treasurer of Manor Junior College and the Board Treasurer and Chairman of the Finance Committee of the Philadelphia Protestant Home. Tom holds a B.S. in accounting from La Salle University and an MBA from the University of South Carolina.

Tom has been a member of the Board of Lulu’s since 2011.


Tom Marotta is the former president and CEO of Kazaam Interactive, which creates innovative digital campaigns and multichannel marketing plans for corporate clients. Tom sold Kazaam to inVentiv Health in 2012 and now pursues entrepreneurial initiatives. Prior to founding Kazaam Interactive, Tom was worldwide director of global web solutions for Johnson & Johnson. Tom’s vision and leadership were the foundation for his award-winning team, whose success led to the team’s growth and worldwide responsibility for providing digital marketing services to all of Johnson and Johnson’s pharmaceutical brands.


Crystal Miller-Spiegel teaches research animal policy at the Humane Society University in Washington, D.C. She also does research, data analysis and media relations for the American Anti-Vivisection Society in Jenkintown, Pa. Her articles and letters have appeared in National Geographic, Science, Nature, the Baltimore Sun, the Philadelphia Inquirer and more. Crystal holds a bachelor’s degree in anthropology from the Indiana University of Pennsylvania and a master’s degree in animals and public policy from the Cummings School of Veterinary Medicine at Tufts University. Her hands-on work with animals has included time as a veterinary technician for a mobile vaccination clinic in Massachusetts and as an observer with the Dian Fossey Gorilla Fund in Rwanda.


Annie Morton has 20 years of experience in the fashion and beauty industry. She has been photographed by legendary photographers, including: Helmut Newton; Peter Lindberg; Annie Leibovitz; Richard Avedon; Jurgen Teller; Paul Jasmin and Terry Richardson, and modeled for Donna Karan, Givenchy, Guerlain, Chanel, Vogue, Sports Illustrated and Victoria’s Secret.

An advocate for organic lifestyle choices and natural healthcare, Annie has trained with leading natural health science teachers. She is a practitioner of Shiatsu, Reiki and aromatherapy. Annie has combined this experience, training and interest in Tsi-La Organics, an award winning “green” company that creates and sells organic perfume and skin care products, which she co-founded and owns. Annie is also a co-owner of 3 School of Rock music schools (in Philadelphia, Pa, Doylestown, Pa and Princeton, NJ). She is a longtime, active supporter of animal rights causes.

Annie has been a member of the Board of Lulu’s since 2011.


Andrew Rouse was special assistant to President Nixon for domestic affairs from 1968-72. He helped craft legislation that reorganized the executive branch of the U.S. government and established an office for drug-abuse prevention. Rouse went on to serve as vice president of Cigna before leaving the corporate world to focus on nonprofit work. He has been president of the Pennsylvania Ballet, a board member with the Philadelphia Museum of Art, and a resident of Bucks County for 35 years. Rouse graduated from Franklin & Marshall College (of which he is a trustee). He holds a law degree from Columbia University and an M.B.A. from Harvard Business School.